Do you think grandchildren are more immune to ads than we are?

[gosoli]

I sometimes wonder if our grandchildren are less influenced by advertising than we were at their age. They seem to grow up surrounded by ads everywhere — on social media, YouTube, games, and even in the content they watch every day.

At the same time, they also seem much better at recognizing when something is an advertisement. Maybe because they have seen so much of it, they automatically question what they are being shown.

What do you think? Are younger generations actually more resistant to advertising, or have advertisers simply found new and more subtle ways to influence them? Have you noticed this with your own grandchildren?

[kekiho]

We like to think they can spot a sponsored post from a mile away, while we're the ones clicking on "limited-time offers." But the reality is a little more interesting.

They may ignore a polished ad, yet pay attention when a favorite creator casually mentions a product, or when someone they trust shares a personal experience. Sometimes, a recommendation from a real person feels less like advertising — and that's exactly why it works.

[royaxix]

People don't stop being influenced just because they're young. They simply respond to different kinds of trust. As parents, we can't control everything our kids see online, but we can make their digital space a little safer. One simple step is reducing the amount of advertising they're exposed to, especially when they're listening to music.

There are quite a few reliable ad blockers available today. For example, an ad blocker ads for Spotify can help keep those constant interruptions away and make listening less distracting.