Vanity page (https://digitaladdex.com/blog/what-is-vanity-url/) is a page that is dedicated to a person, brand, campaign, product, promotion and/or marketing need, and is used mostly for that purpose. It is often very concise in the URL and content and narrow in focus and audience. For instance, a company can set up a promo vanity page for a particular promotion and promote it using social media or ads. Vanity pages are not just a simple home page—usually they have a specific purpose, like capturing leads, promoting an offer, or encouraging a specific action. Vanity pages can be used to make campaigns easier to manage and measure. They can also help to build a more professional and memorable marketing environment when paired with a memorable vanity URL.